Tensar Announces Chris Buchanan as Vice President & General Manager for UK/Europe/Ireland

Pictured: Chris Buchanan, Vice President & General Manager for the UK, Europe, and Ireland 

Tensar, a world leading manufacturer and provider of subgrade stabilisation and soil reinforcement solutions, is pleased to announce the appointment of Chris Buchanan as its new Vice President & General Manager for the UK, Europe, and Ireland.

Chris joined Tensar in 2015 as the Director of Marketing for Europe, Middle East & Asia (EMEA) and has demonstrated exceptional leadership and strategic vision throughout his tenure. His most recent role as Vice President of Commercial Excellence for EH, commenced in November 2021 and has positioned him as a key driver of Tensar's success and growth.

His appointment follows the retirement of Luc Mechelaere, President EH & Global Business Development, effective November 2023. Chris has already settled into his new role and is excited to lead the company into its next chapter. Tensar, acquired by Commercial Metals Company (CMC) in 2022, is dedicated to delivering innovative, value engineered solutions that provide superior project savings.

Chris’ strategic priorities for the upcoming year include an emphasis on Tensar's people strategy to align with continued growth, as well as driving the business forward through the expansion of Tensar Next Generation Solutions. He will also ensure the seamless collaboration within the larger CMC organisation, in addition to overseeing the development and rollout of Tensar+ Software across Europe, the UK, and Ireland, making it available for a wider range of applications and design methods.

Speaking about his appointment, Chris said: “My appointment as Vice President & General Manager for the UK, Europe and Ireland marks the beginning of an exciting new chapter in my career with Tensar, A Division of CMC. It's a privilege to lead such a dynamic and innovative team, and I am committed to building on our legacy of excellence, driving growth and providing our customers with industry leading construction solutions.”
When compared to conventional site development solutions, Tensar’s technology-based alternatives are faster to install, incorporate higher performance, remain reliable over time, and are more cost-effective. Together, these benefits create a greater total value through upfront and lifecycle cost savings, time savings and increased sustainability. These pioneering, high-performance solutions are supported by substantial investments in research and development, solidifying Tensar's position as a market leader in their field.